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2020-04-14

Nikon Products Honoured with the Red Dot Award: Product Design 2020

Z 50 and NIKKOR Z 58mm f/0.95 S Noct are the proud award recipients from the world-class design competition

MIDDLE EAST & AFRICA - Nikon Middle East FZE is pleased to announce that its latest imaging products, the Nikon Z 50 and the NIKKOR Z 58mm f/0.95 S Noct have received the Red Dot Award: Product Design 2020.

•  About the Nikon Z 50
The Z 50 is Nikon's first APS-C size (Nikon DX-format) mirrorless camera, inheriting its design and operability, reliability, and future possibilities as a mirrorless system from the Nikon Z 7 and Nikon Z 6. The Z 50 condenses the characteristics and technology of both into a compact, lightweight, and durable body capable of superior rendering capabilities and rich power of expression.

About the NIKKOR Z 58mm f/0.95 S Noct
The NIKKOR Z 58mm f/0.95 S Noct serves as the symbol of the superior optical performance achieved with NIKKOR Z lenses. It takes advantage of the superior design flexibility made possible by the combination of the large-diameter (inner diameter of 55 mm) Z mount and 16 mm flange focal distance to realize an f/0.95 maximum aperture, the fastest (brightest)* in Nikon history.

*Among interchangeable lenses for Nikon cameras

About the Red Dot Design Award

The Red Dot Design Award, sponsored by Germany's Design Zentrum Nordrhein Westfalen, is a world-class design competition that has around 65 years of history. More than 6,500 entries from 60 countries were submitted for the "Red Dot Award: Product Design 2020," which were judged by a panel of recognized design specialists from around the world based on aspects such as degree of innovation, functionality, ergonomics and durability. Winning products will be showcased at a special exhibition “Design on Stage” to be held from June 22, 2020, at the Red Dot Design Museum in Essen, Germany.

For more information, visit https://www.red-dot.org

About Nikon

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit http://nikon-mea.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonMEA and on Instagram at www.instagram.com/NikonMEA.

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